Certified Email Marketing Specialists are uniquely qualified to help brands and businesses leverage email marketing and follow up to indoctrinate, create relationships with, and convert prospects and existing customers. In short, Email Marketing Specialists can not only effectively follow up with fresh leads and customers, they know how to craft email campaigns that get delivered, get opened, and most importantly…get clicked.

Certified Customer Acquisition Specialists are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook, and other demand-generation platforms to grow their customer base without breaking the bank. In short, Customer Acquisition Specialists cannot only deliver fresh leads and customers; they can also deliver those leads and customers at a PROFIT.

In this master class, you will learn the newest strategies (by social platform) to draw organic traffic to your social media sites. You will also learn how to develop a social media calendar and develop a schedule for your post to make sure your content is relevant and top of mind for your audience. You will also learn how to leverage influencer marketing and see if it is suitable for your overall marketing goals.

Certified Content Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable content marketing program. They are trained to create and measure engaging content at every stage of the marketing funnel and leverage organic and paid traffic to leverage content across the social web.

Certified Search Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program. They are trained to identify and capitalize on search demand from platforms like Google, Amazon, YouTube, and iTunes. The methods they have been taught are within the terms of service of these platforms.

The Digital Marketing Mastery Class is the most comprehensive digital marketing training in the industry. The earner of this badge is a “T-shaped” marketer and has a top-level overview of the major channels of digital marketing, including content marketing, social media marketing, digital advertising, search marketing, email marketing, community management, and data and optimization.

Certified Analytics & Data Specialists have the necessary skills to track and analyze the metrics that matter to businesses at all stages, from content marketing and paid traffic strategies to website and funnel performance. They also learn the analytical skills necessary to turn data into action, helping businesses get more leads and sales. In short, Analytics & Data specialists can make marketing decisions based on meaningful data, not hopeful hunches.

Certified Optimization & Testing Specialists are uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. In short, Optimization & Testing Specialists can diagnose site problems and test new solutions that increase PROFITS for the traffic you ALREADY HAVE.