Service Improvement

Which? Mortgage Advisers offer independent, impartial and expert advice to help consumers get the right mortgage deal. Which? Experts help by searching the market across thousands of different products from every available vendor and manage the application process for customers from start to finish. Which? advisers get paid salaries, not commission, so customers know that their recommendations are the right deal for them.

The core objectives of the campaign were to increase organic traffic and leads via the website in a particularly competitive insurance industry. Additionally, num wanted to improve visibility around the right content and sections, to help drive downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish num as the leading voice in employee benefits.

Client:
WebGeniusLab
Date:
December 15, 2018
Website:
yoursite.com
Category:
Digital
Share Project:

The Brief

Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.

We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.

SEO Content Strategy

We build a thorough content strategy for your organization that touches upon high-level messaging.

B2B SEO

We help improve B2B companies engage buyers throughout the buyers' journey using SEO.

SEO Conversion

Conversions can be website sign-ups, increased revenue from transactions, increased purchases.

Our Strategy

In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.

There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier

Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.

Comments (24)

  1. November 16, 2018

    This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.

  2. November 16, 2018

    Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.

  3. itfffbabw bjnfm hncjzdj crpj xchevzntkojyysq

  4. July 8, 2024

    I like this blog it’s a master piece! Glad I noticed this ohttps://69v.topn google.Expand blog

  5. July 11, 2024

    Rattling fantastic information can be found on blog.Raise blog range

  6. June 4, 2025

    where to buy clomid no prescription how to buy generic clomid no prescription where can i buy clomid clomid price walmart where can i buy clomiphene where buy clomid without dr prescription where buy generic clomiphene tablets

  7. This is a keynote which is in to my heart… Diverse thanks! Unerringly where can I find the connection details in the course of questions?

  8. June 10, 2025

    This is the amicable of glad I enjoy reading.

  9. June 12, 2025

    buy azithromycin 500mg online cheap – where can i buy azithromycin flagyl for sale

  10. June 14, 2025

    order rybelsus generic – periactin where to buy cyproheptadine us

  11. June 16, 2025

    purchase motilium pill – purchase motilium online cyclobenzaprine 15mg brand

  12. June 18, 2025

    inderal 20mg brand – buy inderal cheap buy generic methotrexate 5mg

  13. June 23, 2025

    azithromycin 500mg for sale – bystolic 20mg drug purchase nebivolol online cheap

  14. iassp
    June 25, 2025

    purchase amoxiclav pill – https://atbioinfo.com/ purchase ampicillin online cheap

  15. pc8kn
    June 26, 2025

    nexium 40mg uk – https://anexamate.com/ buy nexium 20mg pills

  16. 7ftzm
    June 28, 2025

    buy generic warfarin – coumamide purchase hyzaar for sale

  17. i80wc
    June 30, 2025

    meloxicam 15mg without prescription – tenderness mobic online order

  18. np30w
    July 2, 2025

    buy deltasone 10mg online cheap – https://apreplson.com/ order deltasone 10mg sale

  19. jz2p8
    July 3, 2025

    buy ed pills for sale – fast ed to take causes of ed

  20. soxuq
    July 4, 2025

    purchase amoxil generic – buy amoxil cheap purchase amoxil for sale

  21. July 9, 2025

    diflucan 100mg pill – https://gpdifluca.com/# order fluconazole pills

  22. July 12, 2025

    cialis onset – click when does cialis go generic

  23. July 14, 2025

    buy generic ranitidine – https://aranitidine.com/ zantac over the counter

  24. July 14, 2025

    cialis shipped from usa – https://strongtadafl.com/# max dosage of cialis

Leave a Reply

Your email address will not be published.