Domain Migration
Which? Mortgage Advisers offer independent, impartial and expert advice to help consumers get the right mortgage deal. Which? Experts help by searching the market across thousands of different products from every available vendor and manage the application process for customers from start to finish. Which? advisers get paid salaries, not commission, so customers know that their recommendations are the right deal for them.
The core objectives of the campaign were to increase organic traffic and leads via the website in a particularly competitive insurance industry. Additionally, num wanted to improve visibility around the right content and sections, to help drive downloads and sign-ups for content marketing lead generation campaigns. Our focus was to establish num as the leading voice in employee benefits.
Client:
WebGeniusLabDate:
December 15, 2018Website:
yoursite.comCategory:
Digital
The Brief
Our focus was to establish Unum as the leading voice in employee benefits and employee wellbeing. Protecting and growing Unum’s presence in the group income protection vertical was critical to the success of the campaign. Unum was also planning a number of changes to its website, including a re-design, change of platform, and move of the blog which was hosted on a subdomain.
We worked with the num team to develop an SEO strategy that helped improve relevancy and alignment of the website, while also developing a content & digital PR strategy to bring value to its target audiences, rather than just talking about products and services like much of the competition.
SEO Content Strategy
B2B SEO
SEO Conversion
Our Strategy
In the onsite phase of the project, we helped identify key target search terms, performed technical auditing of the new website and provided guidance for the migration to the new website and the blog from a subdomain to subfolder set-up. Our creative team then developed an integrated strategy with Unum’s own in-house digital team, to create useful, engaging content on the website and externally, positioning Unum as a thought leader within the field of employee benefits.
There are no secrets to success. It is the result of preparation,
hard work, and learning from failure.
– Paul Tournier
Our team worked with num to promote internal spokespeople to journalists through by-lined articles and interviews with the national press. The team also developed and outreached case studies to key target media. These campaigns were often built around popular events and awareness days, such as World Mental Health Day and Financial Capability Week, which the client supported heavily.
This is a useful post for finding broken links within the website, what about links pointing outwards that are broken? I can use a free web service but wondered if this was possible.
Great tool! I am using a redirect plugin to send all my 404’s to my home page but I think it’s slacking sometimes. I noticed that some other sites have taken over my 404’s somehow.
You have mentioned very interesting points!
ps nice web site.Expand blog
Muchas gracias. ?Como puedo iniciar sesion?
I’m really impressed along with your writing skills as well as with the format for your blog. Is this a paid topic or did you customize it your self? Either way keep up the excellent high quality writing, it’s rare to look a nice blog like this one these days!
can you get clomiphene for sale order clomiphene without a prescription can you buy clomid without insurance can i get cheap clomid clomiphene generic name where can i buy generic clomid tablets clomid only cycle
I couldn’t weather commenting. Adequately written!
The reconditeness in this ruined is exceptional.
azithromycin 500mg pill – cost ciplox metronidazole 400mg brand
purchase semaglutide pills – cyproheptadine order periactin 4mg pill
domperidone 10mg brand – flexeril 15mg cheap cyclobenzaprine pills
propranolol where to buy – inderal without prescription brand methotrexate 2.5mg
zithromax 500mg pill – azithromycin 250mg oral buy bystolic 5mg for sale
cost augmentin 625mg – atbio info ampicillin for sale online
esomeprazole us – https://anexamate.com/ order nexium 20mg
buy generic warfarin 2mg – https://coumamide.com/ cozaar oral
order mobic generic – https://moboxsin.com/ buy meloxicam online
prednisone canada – asthma buy prednisone 20mg generic
buy erectile dysfunction pills – fast ed to take cheapest ed pills online
cheap amoxil generic – purchase amoxicillin online cheap amoxicillin ca
forcan cost – https://gpdifluca.com/ order diflucan without prescription
cenforce pill – https://cenforcers.com/ buy cenforce 100mg pill
buy cialis online without prescription – buy cialis online no prescription cialis canadian purchase
cheap zantac – https://aranitidine.com/ zantac 150mg cheap
More peace pieces like this would create the интернет better. synthroid opiniones
order viagra no prescription – https://strongvpls.com/ cheap viagra no rx
This website exceedingly has all of the information and facts I needed about this participant and didn’t know who to ask. https://buyfastonl.com/isotretinoin.html
I couldn’t weather commenting. Well written! https://ursxdol.com/cenforce-100-200-mg-ed/
More articles like this would remedy the blogosphere richer. https://prohnrg.com/product/metoprolol-25-mg-tablets/
Thanks for sharing. It’s top quality. https://aranitidine.com/fr/ivermectine-en-france/
More posts like this would prosper the blogosphere more useful. https://ondactone.com/simvastatin/
More text pieces like this would create the web better.
buy plavix for sale
https://t.me/s/TgGo1WIN/20
1win: Ставки на спорт и киберспорт! Коэффициенты, бонусы и акции ждут тебя! Регистрируйся и выигрывай! https://t.me/s/Official_1win_kanal/4215 #1win #ставки #бонусы
Официальный Telegram канал 1win Casinо. Казинo и ставки от 1вин. Фриспины, актуальное зеркало официального сайта 1 win. Регистрируйся в ван вин, соверши вход в один вин, получай бонус используя промокод и начните играть на реальные деньги.
https://t.me/s/Official_1win_kanal/761
Greetings! Utter productive recommendation within this article! It’s the scarcely changes which liking turn the largest changes. Thanks a portion for sharing! https://myrsporta.ru/forums/users/dzoli-2/
buy orlistat medication – https://asacostat.com/ buy orlistat no prescription
This is the amicable of serenity I get high on reading. http://zqykj.com/bbs/home.php?mod=space&uid=303431
You can shelter yourself and your stock by being cautious when buying medicine online. Some pharmacopoeia websites function legally and put forward convenience, secretiveness, bring in savings and safeguards for purchasing medicines. buy in TerbinaPharmacy https://terbinafines.com/product/decadron.html decadron
More posts like this would force the blogosphere more useful. buy tamoxifen 10mg without prescription
More articles like this would pretence of the blogosphere richer.
Aussies who want to enjoy a similar experience to what’s obtainable at any given world-class physical gambling establishment right in the comfort of their homes can visit the MateSlots Casino Australia live section to explore the options available. Here, you’ll be able to play table titles like Roulette, Baccarat, Poker, Blackjack and several others with real humans as croupiers. Also, we offer live rendition of popular game shows that feature professional presenters. Via different camera angles and high quality video stream from the studios of the host or a real casino, you’ll be able to visualise as the dealers use real equipment to moderate each game. With the MateSlots Online on-screen tools, you can communicate your decision to the dealer and also interact with other players. Some of the popular options in this dedicated section are: Power Up Roulette VIP Blackjack Mega Wheel Millionaire Video Poker Live Super 8 Baccarat MateSlots Casino Table Games with RNG If you’re not a fan of pokies, but you’re yet to master the art of live casino gambling, we’ve provided a middle ground for you. When you play our table titles, you’ll be able to combine the RNG accustomed to slots with the technicalities of live table games. In this fast-paced environment, you might not have the time to play through the live dealer versions. Therefore, you can try your hands on the RNG options available at MateSlots. They offer you the opportunity to instantly win real money without going through the whole process of the game. Furthermore, because these titles operate via a random number generator, they’re also available to play for free in demo mode. Therefore, newbies can use them to practise and understand the rudiments and develop a viable strategy before deciding to play against professional dealers and opponents in our live segment. Tournaments and VIP Program Players from Australia can be assured of regular bonuses and promotions as soon as they sign up an account with us. However, our reward program doesn’t end with just the welcome and reload bonuses, we provide regular in-house and network tournaments, as well as a comprehensive VIP program for Aussies to participate and win extraordinary rewards. When you visit the Mate Slots Online Casino tournament page, you’ll find ongoing competitions to take part in. With tournaments, the modes of operation are similar. You need to opt in by placing real money bets on any of the participating titles. Depending on the rules of engagement, you’ll be rewarded with tournament points and rank on a leaderboard. When the competition ends, if you rank amongst the prize positions, your reward will be credited accordingly. Additionally, we’ve a 25-tier MateSlots AU VIP program for everyone to enjoy. As you accumulate complimentary points, you progress through the program and stand the chance to claim cash rewards and free spins, VIP benefits like a personal manager, increased withdrawal limit and other exciting prizes. FAQ What games does MateSlots Online Casino offer to Australian players? We provides over 2,000 slot machines, table games and live dealer options. The casino features games from software providers such as NetEnt, Microgaming and Evolution Gaming. Popular pokie titles include Book of Dead, Starburst and Wolf Gold. Table game selection includes blackjack, roulette, baccarat and poker variations. What payment methods are available? Australian players can deposit and withdraw using bank transfers, credit cards (Visa and Mastercard), and e-wallets including Neosurfand MiFinity. The casino also accepts cryptocurrency payments through Bitcoin and Ethereum. Minimum deposit amount is AUD 30. Withdrawal processing takes 24-48 hours for credit cards and 3-5 business days for bank transfers. Does the casino have a license and security measures? Mate Slots Casino Online operates under a gaming license. The platform uses 128-bit SSL encryption to protect financial transactions and personal data. All games use Random Number Generator (RNG) technology that undergoes regular testing by independent auditors. The casino implements account verification procedures as part of its security protocol.