Content Marketing Explained in Bullet Points

According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, drive profitable customer action.

There is so much content about this topic online that we elected to give you a scanning view to use A La Cart to research and build your campaigns.

What are examples of content marketing:

• Blogs
• Videos
• Infographics
• Case Studies
• eBooks
• User-generated content
• Checklists
• Memes
• Testimonials/Reviews
• Whitepapers
• How-to Guides/Academies
• Interviews
• Influencers/Paid Ad Content

How to distribute content marketing

• Leverage Influencers
• Use Social Media
• Different Media
• Content Communities

Why use content marketing

• Generates new Leads
• Increase social interaction
• Attracts ideal prospect
• Contributes to your SEO
• Build Trust & Brand Awareness
• Increase Conversions
• Lowers attrition

Tips worth investigating

• Quality link buildings
• Differentiation is key
• Value-Driven Approach
• Don’t ignore mobile channels
• Repurpose Your Content
• Splinter Content material
• Offer Trig wire offers
• Don’t buy contents