Content Marketing Explained in Bullet Points
According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, drive profitable customer action.
There is so much content about this topic online that we elected to give you a scanning view to use A La Cart to research and build your campaigns.
What are examples of content marketing:
- Blogs
- Videos
- Infographics
- Case Studies
- eBooks
- User-generated content
- Checklists
- Memes
- Testimonials/Reviews
- Whitepapers
- How-to Guides/Academies
- Interviews
- Influencers/Paid Ad Content
How to distribute content marketing
- Leverage Influencers
- Use Social Media
- Different Media
- Content Communities
Why use content marketing
- Generates new Leads
- Increase social interaction
- Attracts ideal prospect
- Contributes to your SEO
- Build Trust & Brand Awareness
- Increase Conversions
- Lowers attrition
Tips worth investigating
- Quality link buildings
- Differentiation is key
- Value-Driven Approach
- Don’t ignore mobile channels
- Repurpose Your Content
- Splinter Content material
- Offer Trig wire offers
- Don’t buy contents
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