Here is some information about LinkedIn for those busy running their businesses and who do not have the time to read about these countless social media platforms.

Facts:

• 80% B2B and 20% B2C
• LinkedIn has 675 million monthly users
• 57% of LinkedIn users are men, and 43% are women
• 27% of Americans use LinkedIn
• 51% of Americans with a college education use LinkedIn
• 70% of LinkedIn’s users are outside the U.S.
• 61% of LinkedIn’s users are between 25 and 34 years old.

As you can see by the stats listed above, LinkedIn should be a part of your menu if you want to be competitive in any industry. One of the reasons why LinkedIn is also known as a white-collar network is its users’ average income. A Twitter user averages $58k per year, Facebook $61k, and LinkedIn $118k, almost twice as much.

The first step is to know where you are. LinkedIn has an Influence algorithm called SSI, which stands for Social Selling Index. It is a way to measure and track your performance using four essential elements: establish a brand, find the right people, engage with insights, and build relationships.

The first step is to measure your SSI by going to https://business.linkedin.com/, then start the process of improving your SSI by doing the following every day for the next 30 days.

• Share a tip, ride industry-relevant content
• Comment on someone else’s post
• Like someone else’s post
• Share another member’s post

You also need to have someone to broadcast to, so please take the following steps to grow your network.

How to get more followers:

• Use visual aids like flyers and videos
• Post frequently according to the suggestions below
• Promote your profile on other social media platforms
• Add a link to your email signature and your site
• Just like SEO and AdWords, use keywords

LinkedIn Best Practices to gain fast results

• Need at least 20 engagements to improve SSI
• Using hashtags increases effectiveness by 50% 
• Use hashtags inside the story, but do not use more than 6
• Articles storytelling – give value, not sales

The big mistake people make on LinkedIn is not to personalize messages. Do not use their templates when you send this standard message, “I’d like to add you to my professional network on LinkedIn.”  As mentioned above, it shows that you have not read that person’s profile and want to add another number to your network, which will not work.

However, one idea is that you should read their profile, find things in common, then send a request to join, address the person by name, tell them that you have mutual interests, that you share both share several contacts, and that you want to exchange a few ideas that can mutually benefit both parties.

LinkedIn can yield outstanding and fast results when used correctly, and it should be a big part of your marketing hub.