Social & Community Managers are uniquely qualified to help brands and businesses leverage social media channels such as Facebook, Twitter, Pinterest, LinkedIn, and YouTube. In short, a certified Social & Community Manager is capable of leveraging all four stages of social media success: Social Listening, Social Influencing, Social Networking, and Social Selling.
Certified Direct-Response Copywriting Specialists are uniquely qualified to help brands and businesses get people to take specific, measurable actions — driving them to make purchases or become sales leads. They are trained to write copy for offline media such as direct-mail letters, print ads, etc., and online marketing tactics such as emails, web pages, and paid search ads.
Ecommerce Marketing Specialists are uniquely qualified to help businesses optimize any e-commerce store in any industry to generate more sales and profit. From e-commerce store design and architecture to email marketing and traffic generation, this masterclass contains everything needed to compete in today’s e-commerce landscape.
Certified Community Management Specialists are qualified to help brands and businesses create, grow, and maintain thriving online communities that drive business value – providing a powerful tool to build leads, sales, and loyalty. In addition, they can adequately apply communities into the marketing mix that benefits both brands and community members, transform traditionally transactional customer relationships into solid emotional bonds, and keep the community environment safe through moderation strategies.
Certified Customer Value Optimization Specialists are uniquely qualified to help businesses architect a conversion funnel that reduces initial customer acquisition costs while simultaneously increasing immediate and lifetime customer values. In short, while most businesses have some funnel for on-boarding leads and converting those leads into customers, Customer Value Optimization Specialists can plug the leaks and deliver a genuinely optimized conversion funnel.