Content Marketing Explained in Bullet Points

According to the Content Marketing Institute, Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, drive profitable customer action.

There is so much content about this topic online that we elected to give you a scanning view to use A La Cart to research and build your campaigns.

What are examples of content marketing:

  • Blogs
  • Videos
  • Infographics
  • Case Studies
  • eBooks
  • User-generated content
  • Checklists
  • Memes
  • Testimonials/Reviews
  • Whitepapers
  • How-to Guides/Academies
  • Interviews
  • Influencers/Paid Ad Content

How to distribute content marketing

  • Leverage Influencers
  • Use Social Media
  • Different Media
  • Content Communities

Why use content marketing

  • Generates new Leads
  • Increase social interaction
  • Attracts ideal prospect
  • Contributes to your SEO
  • Build Trust & Brand Awareness
  • Increase Conversions
  • Lowers attrition

Tips worth investigating

  • Quality link buildings
  • Differentiation is key
  • Value-Driven Approach
  • Don’t ignore mobile channels
  • Repurpose Your Content
  • Splinter Content material
  • Offer Trig wire offers
  • Don’t buy contents